Terms of Service

1. Who we are

BA Intelligence is a trading name of Kingdom US Limited ("BA Intelligence", "we", "us", "our"), a company registered in England and Wales (Company No. 11145903). These terms govern your subscription to our website, CRM and related services.

2. The service

We build and run a professional website and a simple system (CRM, database, AI features and related tools) for your business, according to the plan you choose. Exactly what is included depends on your plan (Starter, Essential or Pro) and any add-ons — the current feature list for each plan is shown on our plans page at the time you subscribe, and is incorporated into these terms by reference.

We do not provide website hosting. You choose and pay your own hosting provider and domain directly. We configure the DNS and deployment for you using the access you provide, and we run the managed database and system that power your site's features.

3. Support and response times

Support is provided by email (and, on Essential and Pro, WhatsApp) during UK business hours (Monday–Friday, excluding bank holidays). Target first-response times, by plan:

• Starter: within 2 business days.
• Essential: within 1 business day, plus a WhatsApp channel.
• Pro: same business day, by email or WhatsApp.

These are target response times, not a guaranteed contractual SLA with penalties — reasonable delays can occur (e.g. high demand, public holidays, issues outside our control). Support covers use of the site/system we built, bug fixes and reasonable content updates (small text/image changes; allowance varies by plan as shown on the plans page). It does not include new feature development, redesigns or third-party integrations beyond what your plan specifies — these can be quoted separately.

4. Security and incident response

We apply reasonable security practices to the system we operate (managed database, AI features and related infrastructure) and keep it patched and monitored. If we become aware that your site or the system we manage has been compromised (e.g. hacked, defaced or infected with malware), we will investigate and work to clean up and restore service as a priority, at no extra charge for the clean-up itself.

This does not cover: security issues caused by your own hosting provider, plugins, themes or third-party services you installed independently; compromised passwords or credentials on your side; or attacks that specifically target your hosting account rather than the system we operate. In those cases we will still help where we reasonably can, but additional work outside our system may be chargeable. We cannot guarantee that any website or system will be 100% immune to attack, and we are not liable for losses caused by a third party's malicious actions, to the extent permitted by law.

5. Uptime and backups

We monitor the uptime of the system we operate and take reasonable automated backups of your site's content and database on an ongoing basis. If the system we manage goes down, we work to restore it as a priority. We do not guarantee 100% uptime — this depends in part on your hosting provider, domain registrar and other third parties outside our control, for whom we accept no liability (see clause 9). Backups are a safety net, not a substitute for you keeping your own copies of critical business content.

6. Pricing and billing

Your plan is a monthly subscription, billed in advance via our payment provider (Stripe). Your first payment includes the monthly fee plus a one-time setup fee of £235. The setup fee covers only the initial implementation (building and configuring your site and system) and is charged once, at the start.

The monthly subscription covers the managed database, AI features and ongoing maintenance and support we provide. It does not include website hosting or your domain, which you arrange and pay for directly with a provider of your choice.

Prices are shown on our plans page. We will give clear notice before any price change.

7. No lock-in, cancel anytime

There is no minimum term and no lock-in contract. You can cancel your subscription at any time. Your service continues until the end of the paid period.

8. If payment stops

Because we run the database and system that power your site on an ongoing basis, if your subscription payment stops or fails, the services we operate (database, AI, CRM and support) are suspended and your site's dynamic features stop working. Your hosting account, domain and any static content remain yours with your provider. We keep your data for 30 days after suspension so you can reactivate, and you can request an export of your data; after that it may be deleted.

9. Going live

Your site goes live within 24 hours once your onboarding briefing is complete and approved by you. Reasonable adjustments after go-live are included as part of the service.

10. Your responsibilities

You agree to provide accurate business information in the briefing and to only supply content, logos and images that you own or have the right to use. You are responsible for the lawfulness of the content you ask us to publish.

11. Data protection

Each party will comply with its obligations under UK data protection law (the UK GDPR and the Data Protection Act 2018). Where we process personal data on your behalf to provide the service — for example, your customers' details stored in your CRM — we act as a data processor and you remain the data controller. We will only process that data to provide the service, keep it secure, and only share it with the sub-processors needed to run the service (such as our hosting, database and email providers). A separate Data Processing Addendum, setting out these obligations in full, is available on request and forms part of these terms once signed.

12. Intellectual property and what happens when you leave

You own your business name, logo, and any content, photos or copy you provide to us. We (and our licensors) own the underlying software, templates and system we built to power your site, and we licence it to you for use only while your subscription is active. If you cancel, we will provide a reasonable export of your site's content and CRM data on request, within the 30-day period described in clause 8. The underlying code, templates and system are not transferred to you on cancellation, unless we've separately agreed that in writing — for example, as part of a one-off custom-build project rather than a subscription.

13. Hosting and third-party access

You choose your own website hosting provider and register your own domain, and you are the account holder with that provider. You grant us limited access to configure DNS and deployment on your behalf. We are not responsible for your provider's availability, pricing or terms, and you are responsible for keeping your hosting and domain active. If your hosting lapses, your site may go offline regardless of your subscription with us.

14. Cancellation and refunds

You may cancel at any time from your account or by contacting us. Statutory rights under UK consumer law are unaffected. The one-time setup fee covers work already carried out and is generally non-refundable once implementation has started.

If you are contracting with us as a consumer (an individual acting wholly or mainly outside the course of a business) rather than as a business, you may also have a statutory right to cancel within 14 days of subscribing under the Consumer Contracts Regulations 2013. Contact us within that period to exercise this right; if we have already started providing the service at your request during those 14 days, we may charge for the proportion of the service already provided up to the point of cancellation.

15. Changes to these terms

We may update these terms from time to time, for example to reflect changes to our plans or the law. We will give you at least 30 days' notice by email of any material change before it takes effect. If you don't agree with a material change, you can cancel your subscription before it takes effect, without penalty.

16. Liability and governing law

Except for liability that cannot be excluded by law (such as death, personal injury caused by our negligence, or fraud), our total liability to you arising from these terms or the service is limited to the total amount you paid us in the 3 months before the event giving rise to the claim. We are not liable for indirect or consequential losses, including loss of profits, loss of business or loss of data caused by third parties, your hosting provider, or events outside our reasonable control. Neither party is liable for delay or failure to perform caused by events reasonably outside its control (force majeure), including internet or power outages, third-party service failures, or acts of government. Nothing in these terms limits liability where it would be unlawful to do so. These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.

17. Contact

Questions about these terms? Get in touch.